Saturday, February 24, 2007

A little cultural difference ...

This image is now floating all over the net (I first saw it at Wonkette), along with similar pictures of basically the same billboard. Hell Pizza Deliveries is a pretty big New Zealand chain, with an engaging menu. (The Damned has avocado, camembert, cashews, fresh spinach, sundried tomatoes, black pepper, mushrooms, onions, pineapple. What, no skewered flesh of sinner?) But check out the website and think about how this whole pitch would go over in North America ... Calling your locations "Hell holes" doesn't floor me, but "Putting the Vice in Service" is cute, and having your phone numbers contain 666 may be a feat of sorts for marketing. But can you begin to conceive of what the reaction in the U.S. would be to such an approach? Makes me tempted to try here in our town, of which Bill O'Reilly famously said:
Madison, Wisconsin, where you expect those people to be communing with Satan.
But for Americans, doesn't it just make you proud? At least it sounds like he won't be getting delivery on the extra large Gluttony, with a side of spare ribs, a box of Chatterbox Red, and some kupiti hokey pokey for dessert.

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