A forced, but kind of cool, bilingual pun

The Stephanie Miller Show has the best voice person I've ever heard, Jim Ward. He knows how to pronounce a bunch of languages, including German, so that he is especially effective with foreign accents. They just reported on how a Swiss firm is apparently marketing men's underwear that protects the wearer from cell phone radiation (see here — I have no clue about its truth). So, Ward goes on this riff as a spokesman for the company (with surprisingly good Swiss intonation, emblematic switches into bits of Swiss German), ending by saying that they've decided to call the new product Lead-erhosen. Get it? I'm rolling on the floor here. The hyphen signals where he made a critical pause.