Seems like when cool linguistic innovations reach a certain level of popularity, they die -- no longer markers of cool, inside status. There's a long set of croppings in American youth language that leave the final syllable of a word:
- parents > rents
- pizza > za
Just heard a Coke ad on the radio pushing the notion of venience, from convenience, and doing it in a very self-conscious, heavy-handed way. It's not disyllabic like most of the example I know, and it's not deleting a stressed syllable. And it doesn't work all that well. Is this an unraveling of that cropping pattern?
Is there more going on here than I see?