In the mainstream media, it looks like Keith Olbermann has taken up the battle to raise the standard. He's proposed the "Keith number" as a guide to reading poll numbers:
What, you ask is the ‘Keith number‘? This is the margin of error plus the percentage of undecided …. I thought of it so, I named it after myself. You think of a better caveat for polls from now on and we‘ll name it after you.Nice basic point, of course, for reckoning what is a real lead versus the illusion of a lead in a poll. And even pollster.com doesn't always make it easy to see the number of undecided.
But what gets me is that there's an established mathematical use of "Keith number", as detailed here and named after Mike Keith. (It's sort of like a Fibonacci sequence.) Is this a clever inside joke by Olbermann or an accident?