Wisconsin English ... now on beer coasters

A new brewer here in Wisconsin. Wait, you can say that on any random day and be right. Let's start over. I've seen stuff recently for the Milwaukee Brewing Company, but haven't tried their stuff yet ... had ordered something else last time I had a beer before realizing that they had it. In fact, I realized the establishment was serving this beer when I looked at the coaster, shown below. (MKE is the code for the Milwaukee airport, General Mitchell International.) I'm hoping this is a series for the "MKEDictionary".