One of the most common topics that non-linguists raise with linguists, especially if the subject is language change or dialects, is the effect of mass media: Surely dialects are dying out because of TV, etc.In response linguists point out on a regular basis is that such influence seems to be heavily restricted: We definitely see the very rapid spread of words (cromulent), turns of phrase (too many to start on, see here) and even interjections (d'oh!) ... to pull examples just from the Simpsons, long a source of serious scholarly attention (and yes, I do mean especially HeiDeas). That kind of pretty superficial stuff aside, leading sociolinguists (like Chambers and Labov, for example) have argued that TV does not have real impact on the basic ways we talk … structural things, like pronunciation.
I had heard a few times about work going on in the UK that examines the issue very systematically and finally got around to looking it. I'm talking about a project from Glasgow, led by Jane Stuart-Smith, described in detail here. This is a quick take and I hope folks will speak up if I've missed key points …
Every good piece of research on language change reveals great new levels of complication and this looks to be no different. Glasgow adolescents who are really engaged with London-based television shows aren't picking up southern accents generally and can't imitate them. But Stuart-Smith and colleagues' …
large-scale, multifactorial statistical analysis reveals robust significant correlations between features of consonant pronunciation ([f] [v] for /θ/ /ð/ and l-vocalization) and opportunities for contact with speakers of Southern English English, specific social practices, and engaging with the popular television show, EastEnders.They characterize what's going on as ‘linguistic appropriation from the media’, and reasonably conclude that "In fact, it emerges that very little is known about how speakers learn about the accents from speech presented in the media". I'm very curious to see how this progresses … but things are getting more complicated and I like that.








