Stumbling over and through Drink Wisconsinbly

Earlier this year, I started noticing t-shirts and hoodies bearing the phrase 'Drink Wisconsinbly', like in the image here. (And, yeah, it comes in green and gold as well as red and white.) Clever, right? But I don't read t-shirts all that closely and I saw it a few times before I realized that it doesn't work at all for me phonologically ... Wisconsably, yes, and Wisconsinably, I suppose, but not Wisconsinbly. I stumble over it every time, dead cold sober.

I'm seeing more and more of these shirts and hats (including the obligatory camo hat) and it now turn out that there's, of course, a website, http://drinkwisconsinbly.com/. "Proud home of the greatest drinking culture this fine nation has ever known." Cute, but I'm not sure that "We lacked an official call to arms" when it comes to drinking.

Looks like this thing is probably sponsored by the Tavern League of Wisconsin. If so, that may complicate the feel-good thing for some people ... among other things, the TLW is seen as keeping our drinking and driving laws lax, see here.